Utah Dealer - Fall 2019

Training for Excellence in All Areas of the Dealership 2
By 2020, customer experience will override price and product as the key brand differentiator 5
Experiential Branding Matters Because “She” is the Influencer 11
Why Does it Matter; Why Should You Tailor the Brand Experience to the Decision Maker, the Woman? 9
Dealer Website ADA Compliance Issues 10
2019 New Building Open House and Ribbon Cutting 14
Q&A on Social Media in Dealerships with Allan Shinney 16
Social Media 17
The NCDU’s Good Wheels Golf Tournament 19
Advertiser Index 2
Backlot Cars 2
America First Credit Union 12
Bank of America Merrill Lynch 13
First Innovations I
Goldenwest Insurance Services 2
Zurich 22
Jones Waldo 3
Ray Quinney & Nebeker 23
Armatus Dealer Uplift II
Interstate Title Solutions 12
First Guard I